Use Google Alerts to Monitor the Internet For Content

Google AlertsYou have searched Google for your name right? You wanted to see what web sites mention you and maybe be sure nothing negative is out there about you, but what if someone publishes something about you next week? Would you like to be alerted?

Google Alerts is a really cool tool that allows you to do just that. You create an alert base on a simple query. When new results show up that match your query, Google emails you with a link.

You can create multiple alerts. Here are some things you might want to create alerts for:

  • Your name
  • Your children's names
  • The name of your business or employer
  • Your neighbor that was just arrested
  • New about an ongoing court case
  • Political issues or candidates you want to keep up with

As the owner of a small business, I use Google Alerts to monitor what is said online about my company so that I can respond quickly to anything negative and thank customers who say nice things about us.

Go to Here you can enter your search query, results type (blog, web, news, etc.), language, region, how often to send alerts, whether to see all results or only those deemed "best" by Google and then how to receive them. You can choose to receive via your email address or feed. The feed is an RSS feed. If you do not know what that is just choose your email address. Once you have selected all the options, click "Create Alert" and you will be sent a confirmation email. Click the verification link in that email and wait for the alerts to come in. If you are signed into Google Alerts with a Google account, you will have to go through the verification process.

You can easily create new alerts and manage your existing alerts. I am sure you will find plenty of uses for Google Alerts.

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