Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Instagram and its corporate benefits

Instagram and its corporate benefits

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the […]

Online community building for businesses

What do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is […]